IS PALISADE’S REIGN OVER?—RAM’S FIRST SUV HAS EVERY CAR GUY IN AMERICA LOSING IT

Ram, the heavyweight of the pickup world, is finally stepping into new territory—SUVs. After decades of ruling America’s work sites and backroads, Ram is gearing up to launch its first standalone SUV in 2028, marking a historic turning point for the brand. Built at Stellantis’s Warren Truck Assembly Plant in Michigan, this machine isn’t just another model—it’s Ram redefining itself for the next generation of drivers.

The upcoming SUV won’t be all brute force. Instead, it’s bringing brains and balance with dual power options: internal combustion and hybrid. Ram plans to leverage Stellantis’s new REEV (Range-Extended Electric Vehicle) tech, first seen in the 2026 Jeep Grand Wagoneer. In simple terms, the gas engine doesn’t drive the wheels—it charges the battery, while electric motors handle the motion. It’s a smart way to enjoy EV performance without the plug-in hassle.

Under the hood, the numbers are impressive. Expect an 800-kilometer (about 500-mile) range and up to 600 horsepower, putting it right in the heavyweight class. Smooth, silent, and strong, this SUV will bring electric-like refinement with traditional muscle. Meanwhile, the gas-powered version—likely powered by the 3.0-liter twin-turbo “Hurricane” inline-six—will pack around 540 horsepower, giving Ram fans the grunt they crave.

Design-wise, this new entry is expected to ride on a body-on-frame platform, keeping true to Ram’s rugged DNA. That puts it squarely against America’s big players: the Chevrolet Tahoe, Ford Expedition, and Toyota Sequoia. Ram’s advantage? A fresh platform, cutting-edge hybrid power, and a brand legacy that’s all about strength and endurance.

But there’s another twist—Ram isn’t just aiming for the old guard. It’s also stepping into Hyundai and Kia territory, where models like the Palisade, Telluride, and EV9 dominate suburban driveways. The new Ram SUV could reshape this space, offering a powerful middle ground between gas convenience and EV innovation. While the EV9 champions full electrification, Ram’s REEV system promises long range without charging anxiety—a compelling pitch for American families still wary of range limits.

The timing couldn’t be more interesting, as Hyundai’s Tasman pickup is also waiting in the wings. Though positioned as a truck, its lifestyle appeal could overlap with Ram’s SUV crowd. It’s shaping up to be a fascinating brand duel—Ram flexing off-road grit, Hyundai leaning into urban polish.

Ultimately, this move is about evolution, not imitation. As part of Stellantis’s 13 billion USD U.S. investment plan, Ram’s SUV marks a new chapter in its identity—from pickup icon to future-focused powerhouse. The stage is set for 2028, and one thing’s certain: if Ram can blend its trademark toughness with modern hybrid innovation, the SUV world might never look the same again.

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2025-11-10T04:07:11Z