ELECTRIC PORSCHE MACAN ON PACE TO OUTSELL ICE COUNTERPART IN 2025

There’s finally some good news for Porsche when it comes to its electric vehicles, with the electric Macan on track to finish the sales race ahead of its internal-combustion counterpart in 2025. Porsche has published its sales figures for the first nine months of the year, and while overall numbers are down compared to the previous year, the Macan’s performance is up – and most of those sales are for the electric model.

Porsche said it sold 64,783 Macans worldwide over the nine-month period, up 18 percent from the same period a year earlier. Impressively for Porsche’s electric ambitions, 36,250 units, or more than 55 percent, were the battery-powered variant. The picture was very different in 2024, when the ICE Macan accounted for 64,517 units for the full year, compared to 18,278 electric Macans. However, the much lower EV total was largely due to the model’s mid-year launch, as 2024 marked the first time the electric Macan was available.

But There's A Catch

The ICE Macan hasn’t been available across the EU since July 2024, due to cybersecurity regulations that Porsche deemed too costly to meet with the model’s older electronic architecture, especially as the electric Macan was meant to replace its aging ICE counterpart. Recall, the ICE Macan originally debuted in 2014, arriving in the US for the 2015 model year. Had it remained available in the EU, it likely would still be outselling the electric version.

Porsche is well aware that many buyers still want an internal-combustion option in the Macan lineup, so the automaker is preparing a new generation to sell alongside the electric Macan. It’s expected to arrive around 2028, featuring both pure ICE and plug-in hybrid powertrains. The model will also carry a new name, leaving the Macan badge exclusively for the EV. Rumor has it this upcoming crossover will ride on a modified version of Volkswagen Group’s Premium Platform Combustion (PPC) architecture – the same platform underpinning the latest Audi Q5 and several other models.

Porsche had originally expected most of its global sales to come from electric vehicles by the end of the decade. However, slower-than-anticipated EV adoption, especially in performance segments, has prompted a strategic shift to continue developing new ICE models. Under these revised plans, announced last year, the current ICE Cayenne will also remain on sale alongside an upcoming electric Cayenne. Likewise, the next-generation 718 sports car, initially planned to be EV-only, will now also offer ICE engines in its top-end versions. Similarly, a new three-row SUV positioned above the Cayenne, once envisioned as electric-only, is now being redesigned to include ICE powertrains as an alternative.

Porsche Sales Still In The Deep End

The rest of Porsche’s sales figures paint a worrying picture. The automaker reported 212,509 vehicles sold worldwide in the first nine months of 2025, down 6 percent from the same period a year ago. This suggests that Porsche is likely to finish 2025 with lower annual sales than in 2024, marking back-to-back declines for a company that has traditionally seen growth every year. Porsche delivered 310,718 vehicles in 2024, which was down 3 percent from the record 320,221 units in 2023.

The primary culprit is the steep decline in sales in China, which has been Porsche’s – and most other German automakers’ – key market for most of the past decade. Porsche’s deliveries there in the first nine months fell 26 percent, following a 28 percent decline across all of 2023. Local buyers are increasingly turning to domestic brands, which offer comparable performance at much lower prices.

A bright spot for Porsche is North America, which remains the automaker’s largest market and saw 5 percent growth during the nine-month period. Porsche also reported rising demand for its lucrative Sonderwunsch and Exclusive Manufaktur personalization programs, highlighting continued interest in premium, customized vehicles.

Sources: Porsche

2025-10-10T01:54:42Z